A systematic process to evaluate your enterprise ideas and get them ready for market.

A Process for Forging Success

FireCrucible is an opportunity for companies who either have a products and services, or wish to test a concept at an early stage, to receive structured feedback and advice from a panel of informed subject matter experts. Good research and development advice from the sector is hard to come by – wouldn’t it be good to have direct and focused access to some of the leaders in the field who could turn out to be your customers? This is what FireCrucible can do for you.

The FireCrucible is a process of analysis and inquiry. In a dedicated and tailored session companies are invited to present their ideas or solutions to the Expert Panel. The Panel uses a structured approach that looks at five key elements:

  • Problem Identification
  • Solution Building
  • Customer Value
  • Substitution & Competition
  • Target Markets

Research has shown that these are the potent components in the success of new or reshaped products and services.

The Panel examines the distinctiveness of the solution, whether it represents incremental change or a whole new approach to a problem, and the overall value created by the synergy between the five elements.

Invaluable Analysis

The FireCrucible session is converted into a detailed and focused Client Report with full written feedback for the company on its product or service. This is invaluable intelligence to inform investment and marketing decisions.

The approach is suitable for both small and medium sized businesses as well as larger corporations looking for that critical edge in product development.

Experience has shown us, that following FireCrucible, clients often seek further support around target markets, marketing approach, business partnerships and potential investment opportunities. Alchemy in association with The Western Fire Chiefs Association is able to assist in these areas.


Our Crucible Partner

The Western Fire Chiefs’ Association are our exclusive licensee for Fire Crucible in the USA.